Sporting Goods & Bicycles [2016]



Publication Year:2016.02

Publisher:Taiwan External Trade Development Council (TAITRA)

Place of Publication:Taipei

Series:Taiwan products


The Taiwan bicycle industry is now over 30 years old. The industry is now actively pursuing transformation by focusing on innovation research and developing high valueadded products under their own brands.The 'A-Team' alliance launched by Giant and Merida adopted a strategy of differentiation to produce high value-added products. The vertical integration of the bicycle industry aimed to bolster group learning and enhance product technologies.

First published in 1971, Taiwan Products has been ranked as the top mainstream B2B magazine in Taiwan by the International Federation of Periodical Press. With the goal of introducing the export industries of Taiwan to the world, this full-color, English-language magazine is published in ten issues annually. Each issue is focused on a specific industry with featured articles, industry reports, supplier catalogs, and new product introductions. Taiwan Products is available in both paperback and online at

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